Streamlined reviews and proofing; stellar account support
My team uses Litmus to proof our emails prior to launch. We appreciate being able to review the numerous platform and device combinations …
Starting at $99 per month
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What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
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Popular Features
- Mobile optimization (288)9.292%
- Email Previews (283)9.191%
- Spam Testing (211)8.181%
- URL Validation (209)7.777%
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Video Reviews
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Litmus Review: Litmus Provides Tracking To Allow Companies To Survey The Success Of Campaigns
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Pricing
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.litmus.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
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What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.
Litmus Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Screenshots
Litmus Videos
Litmus Competitors
Litmus Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
Litmus starts at $99.
Reviewers rate Mobile optimization highest, with a score of 9.2.
The most common users of Litmus are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(490)Attribute Ratings
Reviews
(1-25 of 61)Companies can't remove reviews or game the system. Here's why
February 05, 2024
You are missing out if you aren't using Litmus
We use Litmus to facilitate email tracking, as well as using some of its experimental features in future emails to see if people interact with them more. We also use Litmus to test and help identify any issues that arise in different email clients, and work to mitigate said issues, that way making sure that all users can have the best email experience, whether on mobile or desktop.
- Coding HTML emails. Coding has never been so easier, specially being able to see how the email will look in different email clients, being able to identify issues, and finding ways to work around them.
- Email tracking for analytics. Being able to see the data in a simple and understanding way without being confused as to what is what.
- Support. They have a great support team in case any issues or errors are encountered. Even asking them simple questions can lead to great answers that you wouldn't expect.
- In the Analyze section. A button to create new tracking codes off the bat would be great, without having to go into the tracking code manager first.
November 20, 2023
Litmus - transforming QA for our agency.
In our organization, Litmus plays a pivotal role in the final quality assurance and testing phases of our email marketing campaigns. It efficiently addresses business challenges by offering a streamlined, quick, and reliable solution, ensuring that our email content functions seamlessly across diverse Email Service Providers (ESPs). Previously encountering clunkiness with other programs, Litmus has proven invaluable in expediting our testing process, providing comprehensive checks for elements like images, links, and responsive design. Its user-friendly interface and ability to preview emails on different devices contribute to a smoother workflow, ultimately enhancing the visual consistency and effectiveness of our campaigns. Litmus has become an indispensable tool, allowing us to meet tight deadlines and deliver a consistently positive user experience across various ESPs.
- Display emails on different ESP in a quick and organised way.
- App integration for easy checking.
- Clear tick box.
- It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
- A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
- Sometimes the app in Chrome is clunky.
November 15, 2023
Litmus is key to ensure email quality
Litmus is well integrated with our platform of choice, Salesforce. That makes it very easy to use. The tests also render pretty quick most times, so that's also great, we can iterate quickly. We had representatives guiding us with some ad-hoc training, which was helpful. Must admit we use it to its most basic functionality, only a couple times we used the website which offers more functionalities.
The negative thing I've found is that it doesn't seem we can decide ourselves what platforms to render, so there's lot of repetition and some cases missing. Not sure if is up to managers to adjust or some setting I haven't found.
The negative thing I've found is that it doesn't seem we can decide ourselves what platforms to render, so there's lot of repetition and some cases missing. Not sure if is up to managers to adjust or some setting I haven't found.
- Speed of renders
- Number of platforms available
- Allowing user to choose which tests to perform
October 05, 2023
Huge Fan
We use Litmus as a testing tool to make sure an email is rendering across all platforms correctly as well as part of our QA process using the Proof feature which allows our editorial team to view and suggest edits. I am also an avid reader of the Litmus newsletter and they are the first place I check when I need advice on all things email. Previously, at another company we used Litmus as a repository as well as a way to build emails with their builder tool.
- One-stop review
- Providing helpful and interesting content
- Design Library
- WYSIWYG feature
September 27, 2023
Litmus Review
We use it to build and test Salesforce EDM templates as well as periodically check them against new developments such as dark mode.
- Quick and easy preview of emails across platforms
- Easy to share results across team Builder mode invaluable in speeding up dev time
- Litmus goes through previews too quickly, doing full sets in builder when you need to focus on just one platform
- Litmus could offer preview for web browsers
- Litmus plug in for Salesforce should be supported on all plans
September 25, 2023
Good for corporate users.
We use litmus to QA an email visually across multiple email clients. We also use the litmus builder to collaborate on emails.
- QA across multiple email clients.
- Send proofs to gather comments.
- Accept emails sent to it.
- The visual builder is glitchy and doesnt save changes sometimes.
- The code editor has low contrast and is uncomfortable to code in
- The control+f sucks and half of the time the result is underneath the control+f overlay
August 05, 2023
The #1 Tool in an Email Marketers Toolbelt
I use Litmus to debug email code in real-time using the Build app. I also extensively use the Test app to identify rendering issues across all email clients and mobile devices. I have also use the Analytics script and app to provide very specific email use stats to clients.
- Litmus is the best email rendering engine, keeping up with the ever changing collection of email apps, web clients and mobile devices.
- Litmus continues to iterate on their goal to provide the full suite of tools for serious email marketers, from SMB to Enterprise.
- Litmus creates reliable content and training to support the email dev and marketing community.
- As email development adopts more scripting and code automation, Litmus has an opportunity to increase their API integration and generative AI functionality.
I mainly use it for testing emails, especially emails with new designs, etc. For new designs, we usually use Bee editor, then paste the code into our email platform (BBIS), then test the email through Litmus to check functionality across different email platforms. We send a few hundred emails out to our constituents each year.
- Checking previews on email platforms and mobile.
- Confirming if links function correctly.
- Make sure images are appearing as they should.
- Certain previews don't function, there are always some that don't work at the time needed.
May 16, 2023
Iterate at lighting speed.
We use it to test templates on different email client, to ensure quality assurance and delivery times are met with minimum window for human error.
- Gives you all email clients most commonly on preview.
- Helps you iterate faster.
- Helps you prevent common mistakes in mailing campaigns.
- It could help you suggest what it needs to be corrected.
- Have dark mode.
- It could help you highlight where it could be improved.
May 09, 2023
Executive support
With Litmus, each account has designated Litmus email addresses to send test emails. Instead of creating a new email in Litmus, your team can send an email draft to the Litmus test address, to add the email to your account. By using a different type of test address, you can make sure your email is attributed to the correct team member or organized in the correct folder quickly and easily. Finding the perfect email workflow is an art and a science, but finding your stride can have major benefits.
- Personal test email addresses. Each user has an email address, which is useful for tracking who created and sent which emails.
- Project-specific test email addresses. Projects and folders keep everything in your Litmus account organized, and each has a designated Litmus email address.
- The new version will overwrite the previous version instead of having multiple copies of the same email floating around.
May 08, 2023
A reliable product
We use it for QA and spam testing.
- The code editor for testing updates is great
- The feature for previewing emails across EPS is great
- The checklists are awesome
- Sometimes re-testing changes across the EPS after a change is made in the builder tool is difficult.
We use Litmus to test how our emails look on all the different email platforms, it helps us make sure that the users' experience with our emails is optimal and pleasant. This can make the difference between selling or not selling our product, we must be able to provide the best experience in every aspect of the way.
- Displaying visual bugs.
- The builder helps us quickly test solutions.
- The versions' function is super useful.
- I'm not aware of all the functions Litmus offers. But I'm pleased with the ones I use.
April 19, 2023
Litmus is more than just renderings
We use Litmus in various ways. The most common business value is within the Previews and QA section where we can see how our emails render across various devices, clients, browsers, and versions within each. Litmus provides this view in a single dashboard with the ability to zoom into each rendering. Litmus also provides insights into the functionality of each link (and what might be broken). Also available is feedback on the subject line, from name, reply to, and preview text. There are also insights on accessibility and suggestions for where those can be improved. Along with this are visual impairment filters which provide renderings on how the email appears for readers with various sight impairments. Litmus also provides what the email looks like if images are turned off along with the text-only version. Two other key areas of feedback are load time and spam testing.
Although not as frequent, we do sometimes have a need to quickly build new emails and analyze how they render, and for this we use the Builder functionality within Litmus. Our CRM platform fills this need most of the time, but using Builder is a way to quickly pull an email together and then copy/paste the code into our CRM platform.
Finally, another key area of value for our team is via the Litmus Analyze functionality. Although there is a little bit of setup involved, these analytics allow key insights into our email audience including the proportion using different email clients, browsers, devices; a generalized view of engagement (read time, skimms, etc.), and the proportion of the audience impacted by Apple MPP. What this analysis does not provide however is with identifying which specific audience members fall into that MPP bucket, which would allow us to segment email engagement reporting more precisely.
- Extent of email renderings
- Analysis of audience composition by device, browser, etc. and engagement
- Blog articles and help documentation
- Spam and link analysis
- More CRM platform integrations, esp. for Builder HTML and analytics
March 15, 2023
With Litmus you can reach the sky!!
Litmus it's a robust and reliable testing tool for HTML emails.With Litmus I can save time with streamline reviews and approval processes.I love that I can instantly preview my campaigns in popular email clients including Dark Mode.It allows me to focus my testing where I need it most. I cannot imagine my daily work life for email marketing without Litmus. Thank you!
- Testing in popular clients
- Testing in Dark Mode
- Friendly interface
- Great blogs and articles
- Keeping the clients up-to-date with what's new on email industry
- Amazing customer service
- Getting more info about Litmus certifications
February 21, 2023
Litmus Saved My Life (Well, more like my job)
Litmus assists us with testing, editing and collaborating email development. Prior to purchasing Litmus we were using Word/XLS docs to highlight edits needed for emails. As an intermediate between brand partners and the developers the Marketing Delivery team was wresting with multiple, individual processes to approve emails. Litmus unified this process in the easiest way possible. "Non Technical" team members were able to pick up the intuitive Proof interface quickly, making training a short call. Also the frictionless registration process for Reviewers makes onboarding easy. The Preview and QA area is a valuable source of feedback for any marketer as it shows exactly how your email renders in multiple email clients as well as advise on subject/preview line viability and link checking. The best part is the Spam Testing function, which provides an exhaustive series of reports on how your email may fall into spam traps and junk folders. Litmus is the best!
- Email proof collaboration
- Spam Testing
- Version control
- Email client rendering
- Link checking
- I wish the email lists were "sticky" when inside folders: I have to click on "display 100" emails to see all my versions and when I go back, I have to click on the display option again.
- The Spam Test email list would be great as a importable data extension
- It would be great to see a single email display multiple versions based on the personalization/dynamic content coded into it. One Proof for a dynamic email but the different versions of content could expand out.
February 03, 2023
Developers will love you, Litmus.
A very easy platform to create and test emails. I really like the editor and the available previews, very helpful. Clicking on an element on the preview takes you to the code... magic. Snippets are also very useful to repeat code in your next emails. Sharing tests is easy, an email or email plus HTML can be shared, which is very appreciated.
- HTML editor
- Suggestions
- Errors
- None
January 16, 2023
Litmus Value for Money
Litmus is useful to us for various aspects of email marketing as it integrates seamlessly with Salesforce Marketing Cloud. Before deploying emails, we check for correct rendering of emails on various platforms, checking inbox deliverability, verifying links, checking spam filters Additionally the platform allows us to measure engagement levels with the litmus tracking functionality. We can deploy emails with more confidence and share data amongst all members of the marketing team.
- Inbox Deliverability
- Spam Filter Checking
- Quality Control
- Visual Platform Rendering
- Add area for feedback / suggestions
- Send key update notifications quarterly
We primarily use Litmus to see how our email code will render across a multitude of devices. We need to ensure that our content looks great for desktop, mobile, and web email clients. If we run into problems, we have the luxury in Litmus where we can tweak code in their builder to see how our changes affect renderings.
- Multiple device support
- Builder
- Analytics
- Would love to easily be able to build the Litmus that I want. Keep tools we need, strip/hide tools we don't.
December 29, 2022
Litmus is a robust tool for email marketing -- but like any tool, you need to be sure to invest your time and people in its use
Litmus was used to check our templates for readability across various devices and email platforms, especially in Outlook, but also with some of the more obscure platforms that some of our regions' contacts still used. Additionally we used it to check for inbox placement for some of our more important corporate messaging to larger audiences.
- Email render testing
- Email optimization
- HTML coding help
- Spam testing
- Offers lots of helpful content that is consistently up to date
- Ease of use--it's gotten a bit more complicated recently and is not as intuitive.
- Nickel-and-dimed features - not (always) an all inclusive package for all features and it's expensive to add users if you need to add 1 or 2 more.
December 24, 2022
Litmus? More like Awesomus!
I use Litmus to assist in our email processes, primarily in proofing/QA. Litmus is a useful tool to communicate and show progress among myself, copywriters, and the QA team.
- Allows for alerts and notifications for communication between teams.
- Provides a visual representation of an email and it's rendering properties.
- Provides a central location where information/edits can be made.
- Maybe integration with platforms we already are using? Salesforce Marketing Cloud, Asana, Slack, etc etc.
November 11, 2022
A must have for email testing today
Since we are sending a large volume of emails, we have to test them across many browsers and providers to be consistent. Litmus is used every time we need to send such campaign, in order to nake sure that the user gets the email as intended in the first place.
- Testing emails for consistency
- Tracking the opens of emails
- Adding latest devices
- Articles for possible bugs and workarounds
November 03, 2022
The best software for email testing, but pricing tiers put some features out of reach
Testing emails we build for our clients before they are sent to ensure that the email list recipients are able to view the email as expected regardless of their device. To put it shortly "Quality Control" to prevent errors before they are sent.
- Cross Device Testing
- Email Code Editor
- Two Factor Login Required
- Auto Organizing Multiple Versions of the Same Email
- Two Factor Authentication
- Web Page Testing
November 02, 2022
Litmus passes the acid test
We use Litmus to help us navigate the treacherous world of email browers. Sending out daily marketing emails is part of the strategy the business uses and our use of Litmus allows us a degree of confidence that our customers will see the emails as they were intended and not the broken mess that they will inevitably be without testing.
- Nice interface
- Good number of browsers
- Easy to use
- Can be slow at times
- Not the cheapest
- Does not cover every email client
September 01, 2022
The G.O.A.T.
In our organization, we support Fortune 500 companies' email programs and use Litmus to test rendering in email browsers. Typically sending tests from the ESP to Litmus, and often converting that to a Builder to troubleshoot. Collectively we send out hundreds of thousands of emails a day, and we need to be sure everything looks great, is readable, and is accessible to all.
- Fast, typically accurate render previews
- The Builder is very helpful and even faster
- The community is invaluable
- Sometimes renders are different when compared to real devices (not often)
August 30, 2022
Litmus is the GOAT
We use Litmus to test email templates built across many email clients (Outlook, IOS, Gmail...). We want to make sure out templates render well in every email client so we use Litmus constantly. We also love the idea of sharing proof links with clients so they can give their feedback quickly.
- It provides public links to share works with clients
- You can set up sub accounts so you can organize your projects
- We can send different versions of the same email to update status of emails
- Litmus sometimes won't render pre-headers from emails
- The shareable proof links expire after 30 days. I wish it could be at least 60
- The integration with ESPs do not work so great